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3.9

27 reviews

74%
would repurchase
3.5/5
package quality

price range

description

What The…Foundation? WTF is a tinted moisture balm meets traditional foundation. Blends seamlessly into the skin—leaving you with an even, fresh complexion that looks like your skin on its best day. WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage. Choose from one of 12 shades, created to blend across all skin tones. WTF is a first of its kind innovation in the clean beauty space. *Due to the unique formula, some shifting may occur in transit.

ingredients

Water/Aqua/Eau, Caprylic/Capric Triglyceride, C12-15 Alkyl Benzoate, Caprylic/Capric/Succinic Triglyceride, Propanediol, Simmondsia Chinensis Seed Oil, Olea Europaea (Olive) Fruit Oil, Coco-Caprylate/Caprate, Diisostearyl Malate, C9-12 Alkane, Polyhydroxystearic Acid, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Wax, Stearalkonium Hectorite, Euphorbia Cerifera (Candelilla) Wax, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Phenoxyethanol, Copernicia Cerifera (Carnauba) Wax, Silica Silylate, Sodium Chloride, Pelargonium Graveolens Oil, Tocopheryl Acetate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Zingiber Officinale (Ginger) Root Oil, Lecithin, Silica, Biosaccharide Gum-1, Sodium Hyaluronate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/CI 77492/CI 77499), Citronellol, Geraniol, Linalool, Limonene, Citral.

Reviews

Reviews


4.0
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a month ago

I was pleasantly surprised by how much I like thie "foundation". I am 70, with plenty of sun damage, some enlarged pores from acne in my teens, and skin that is pretty normal now, but still somewhat o...Read more

7 people found this review helpful. Did you?

About reviewer (6 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesBlue



3.0
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a month ago

When I first used it I thought it was ok , I wanted to love this as I like a cream foundation , I love good foundation it’s the basis of your makeup, it’s not about price , it’s about does it make y...Read more

13 people found this review helpful. Did you?

About reviewer (28 reviews)

Age56 & Over

SkinVery Dry, Fair

HairOther

EyesBrown


5.0
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2 months ago

It's true. Once I hit 50, all my previous faves for BB, TM, and foundation no longer look good on my skin. Sigh. I really didn't want to like this product... but I love it. My skin loves it. Feel...Read more

6 people found this review helpful. Did you?

About reviewer (1068 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


1.0
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2 months ago

jones road products are not non comedogenic. they make my face break out, because they clog my pores. glad it does not seem to happen to everyone.

6 people found this review helpful. Did you?

About reviewer (4 reviews)

Age56 & Over

SkinVery Dry, Fair-Medium

HairBrown

EyesBlue


5.0
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2 months ago

I really like this and you wouldn't believe the collection of axpenssive foundations. I'm always looking for the perfect one, from Dior, to Lauder, to Guerlain, Chanel, Shiseido. I landed on this and ...Read more

9 people found this review helpful. Did you?

About reviewer (6 reviews)

Age56 & Over

SkinCombination, Fair

HairBlond

EyesGray


5.0
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2 months ago

I have dry skin, and I would only recommend WTF to people with dry skin. Mine is so dry that it flakes. I have to put some moisturizer on. It looks like you are not wearing any foundation. I sometime...Read more

3 people found this review helpful. Did you?

About reviewer (1 reviews)

Age56 & Over

SkinOther, Fair

HairBlond

EyesGreen


4.0
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2 months ago

I’ve been really struggling with dry skin the last few years especially in the winter and none of the foundations or TMs I’ve tried really do the trick. Most days I ended up with noticeable dry patch...Read more

9 people found this review helpful. Did you?

About reviewer (61 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBrown, Wavy, Medium

EyesBlue


5.0
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3 months ago

Just what my skin needed for winter. Got a perfect match thanks to their website and checking on findation website. Don’t know how it will perform in the warmer weather, but for now, it fits the bill.

10 people found this review helpful. Did you?

About reviewer (561 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Neutral

HairSilver, Straight, Fine

EyesHazel


5.0
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3 months ago

Moisturizes nicely, and the coverage is beautiful but I HATE makeup in jars that I have to scoop out. It's unsanitary (even with the scoop which costs an extra $7) and exposes a large amount of produc...Read more

7 people found this review helpful. Did you?

About reviewer (17 reviews)

Age44-55

SkinSensitive, Fair, Cool

HairBrunette, Curly, Coarse

EyesBlue


5.0
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from

5 months ago

Foundation has not ever worked for me, but this actually works. Its light in texture and provides ample moisture like butter. If you have dry skin this one is a winner. Love the honey color because it...Read more

5 people found this review helpful. Did you?

About reviewer (2 reviews)

Age44-55

SkinDry, Dark, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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6 months ago

I purchased this in the shade Alabaster. About me just turned 45. I have combo skin dry in the winter and oily in the summer. My skin is very clear. I mainly deal with redness and an occasional spot a...Read more

15 people found this review helpful. Did you?

About reviewer (1126 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


5.0
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9 months ago

I’m in my 60’s with combination skin and I love this product. As I’ve aged, my skin has gotten drier, not my whole face, but definitely drier than it used to be. I love that Bobbi Brown formulated it ...Read more

21 people found this review helpful. Did you?

About reviewer (51 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Coarse

EyesBlue


2.0
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9 months ago

I was in the market for an alternative to my much beloved Nars Radient Tinted Moisturizer. Why? I love everything about it except that it contains chemical sunscreen. The JR makeup artist hooked me...Read more

7 people found this review helpful. Did you?

About reviewer (549 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesBlue


4.0
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2 years ago

I have the shade in beige. There’s a learning curve with this product, you can’t pull it out of the box and know how to use it. You must play with it by using fingers, sponges or brushes to see which ...Read more

14 people found this review helpful. Did you?

About reviewer (91 reviews)

Age56 & Over

SkinCombination

HairBrunette

EyesBrown


4.0
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from

2 years ago

MAC C3 here, I bought WTF in Beige and it’s a great match. The texture is amazing - a soft, lightweight cream that goes on like a moisturizer. I have mature, normal to dry skin and this looks so beaut...Read more

12 people found this review helpful. Did you?

About reviewer (515 reviews)

Age56 & Over

SkinOther, Other

HairOther

EyesOther


2.0
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2 years ago

This foundation sat on my face -- in other words, it felt sticky. I have normal skin. Perhaps someone with very dry skin would find this idea but I don't think it is good for normal to oily

4 people found this review helpful. Did you?

About reviewer (4 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesBlue


5.0
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2 years ago

I finally ordered and received the Jones Road WTF foundation. I really love it! It is VERY rich and creamy and a little goes a long way. Others have reported they had to stir the oils back into the pr...Read more

10 people found this review helpful. Did you?

About reviewer (9 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesGreen


5.0
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2 years ago

Have you ever seen someone's skin in a movie or tv show and wonder how it has that healthy sheen? This gives me that effect. When I had oily skin and was younger, this foundation would have been a d...Read more

21 people found this review helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
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2 years ago

I'm over 50 and LOVE this foundation! Finally a foundation for very dry skin that looks great, not too much coverage and soothes my dry skin. When I remove the makeup at night my skin is softer. Love ...Read more

19 people found this review helpful. Did you?

About reviewer (1 reviews)

Age56 & Over

SkinVery Dry, Fair-Medium

HairBrown

EyesHazel


2.0
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2 years ago

The marketing is so good for Jones Road that I want to buy everything they make but the products are very hit or miss for my 53 year old dry, sensitive skin. The WTF product is mostly a miss for these...Read more

15 people found this review helpful. Did you?

About reviewer (26 reviews)

Age44-55

SkinAcne-prone, Fair

HairBrunette

EyesHazel