72%
would repurchase
3.5/5
package quality

price range

description

What The…Foundation? WTF is a tinted moisture balm meets traditional foundation. Blends seamlessly into the skin—leaving you with an even, fresh complexion that looks like your skin on its best day. WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage. Choose from one of 12 shades, created to blend across all skin tones. WTF is a first of its kind innovation in the clean beauty space. *Due to the unique formula, some shifting may occur in transit.

ingredients

Water (Aqua), Propanediol, Polyglyceryl-3 Caprate, Coco-Caprylate/Caprate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglyceride, Olea Europaea Fruit Oil, Caprylic/Capric/Succinic Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Glycerin, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Stearalkonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax, Sodium Hyaluronate, Tocopheryl Acetate, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Dibutyl Lauroyl Glutamide, Polyglyceryl-6 Polyricinoleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Disodium Stearoyl Glutamate, Pelargonium Graveolens Oil, Zingiber Officinale (Ginger) Root Oil, Xanthan Gum, Biosaccharide Gum-1, Lecithin, Stearyl Alcohol, Dilinoleic Acid/Butanediol Copolymer, Sodium Stearoyl Glutamate, Castor Oil/Ipdi Copolymer, Dilinoleic Acid/Glycol Copolymer Silica Silylate, Magnesium Aluminum Silicate, Phenoxyethanol. May Contain [+/-]: CI 77491 - CI 77492 - CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), Mica.

Reviews

Reviews


5.0
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from

16 days ago

Foundation has not ever worked for me, but this actually works. Its light in texture and provides ample moisture like butter. If you have dry skin this one is a winner. Love the honey color because...

About reviewer (2 reviews)

Age44-55

SkinDry, Dark, Not Sure

HairBlack, Other, Other

EyesBrown



5.0
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2 months ago

I purchased this in the shade Alabaster. About me just turned 45. I have combo skin dry in the winter and oily in the summer. My skin is very clear. I mainly deal with redness and an occasional...

About reviewer (1107 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen


5.0
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5 months ago

I’m in my 60’s with combination skin and I love this product. As I’ve aged, my skin has gotten drier, not my whole face, but definitely drier than it used to be. I love that Bobbi Brown formulated...

About reviewer (51 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Coarse

EyesBlue


2.0
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5 months ago

I was in the market for an alternative to my much beloved Nars Radient Tinted Moisturizer. Why? I love everything about it except that it contains chemical sunscreen. The JR makeup artist hooked...

About reviewer (547 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesBlue


4.0
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2 years ago

I have the shade in beige. There’s a learning curve with this product, you can’t pull it out of the box and know how to use it. You must play with it by using fingers, sponges or brushes to see...

About reviewer (91 reviews)

Age56 & Over

SkinCombination

HairBrunette

EyesBrown


4.0
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from

2 years ago

MAC C3 here, I bought WTF in Beige and it’s a great match. The texture is amazing - a soft, lightweight cream that goes on like a moisturizer. I have mature, normal to dry skin and this looks so...

About reviewer (514 reviews)

Age56 & Over

SkinOther, Other

HairOther

EyesOther


2.0
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2 years ago

This foundation sat on my face -- in other words, it felt sticky. I have normal skin. Perhaps someone with very dry skin would find this idea but I don't think it is good for normal to oily

About reviewer (4 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesBlue


5.0
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2 years ago

I finally ordered and received the Jones Road WTF foundation. I really love it! It is VERY rich and creamy and a little goes a long way. Others have reported they had to stir the oils back into the...

About reviewer (9 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesGreen


5.0
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2 years ago

Have you ever seen someone's skin in a movie or tv show and wonder how it has that healthy sheen? This gives me that effect. When I had oily skin and was younger, this foundation would have been...

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
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2 years ago

I'm over 50 and LOVE this foundation! Finally a foundation for very dry skin that looks great, not too much coverage and soothes my dry skin. When I remove the makeup at night my skin is softer....

About reviewer (1 reviews)

Age56 & Over

SkinVery Dry, Fair-Medium

HairBrown

EyesHazel


2.0
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2 years ago

The marketing is so good for Jones Road that I want to buy everything they make but the products are very hit or miss for my 53 year old dry, sensitive skin. The WTF product is mostly a miss for...

About reviewer (26 reviews)

Age44-55

SkinAcne-prone, Fair

HairBrunette

EyesHazel


1.0
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2 years ago

This bizarre product feels sticky, has an uneven, bare-to-ultralight coverage, and has a strong odor. I'm not sure who the target audience but it's not for mature, dry skin. Don't fall for the...

About reviewer (1 reviews)

Age56 & Over

SkinOther, Fair

HairBlond

EyesBlue


5.0
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from

2 years ago

I love this. I have in porcelain shade and it's a great color match for my pale pink complexion. It has a mild scent that I like but it doesn't linger. It looks really natural for hours and...

About reviewer (308 reviews)

Age44-55

SkinAcne-prone, Fair

HairBrown

EyesHazel


5.0
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from

2 years ago

I have been struggling to find a foundation for my peri menopausal skin - most settle on top and look streaky. This is a rich moisturizer-like product that provides natural looking coverage and...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair

HairBrown

EyesBrown


4.0
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2 years ago

This is perfect for dry skin and when you just need a little bit of evening out of skin. It’s very similar to Bobbi Browns Extra tinted moisturizer, which I was so sad to see discontinued. I love...

About reviewer (34 reviews)

Age44-55

SkinVery Dry, Fair, Cool

HairBrunette, Curly, Coarse

EyesGreen


5.0
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2 years ago

I have been seeing this for months and decided to go for it. It took awhile to arrive, as I am in Canada. But it was so worth the wait! This feels like a really nice moisturizer! It smells...

About reviewer (217 reviews)

Age44-55

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesGreen


1.0
Created with Sketch.

2 years ago

It’s too watery and kind of odd tacky texture. Sticky. Not worth the money or the hype. I love Bobbie Brown and her natural take on makeup. But this is too sheer to watery too not like a...

About reviewer (67 reviews)

Age56 & Over

SkinCombination, Olive

HairBrunette

EyesBrown


3.0
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2 years ago

Jones Road complexion products seem to be directed to dry skin types. I am combination now maturing and these are a bit too rich for me. Its the same with the Miracle Balm - both What the...

About reviewer (48 reviews)

Age44-55

SkinCombination, Medium, Neutral

HairBlond, Wavy, Fine

EyesBlue