Photo Focus Foundation

wet n wild

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3.2

326 reviews
53%
would repurchase
3.4/5
package quality
price range

description

Your skin, only better. A high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.

ingredients

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Reviews

Reviews

5.0
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from
Olfactoria

3 years ago

I’m middle-aged but still have fairly oily skin, so I bought this in the Matte formula. Wasn’t expecting much for $5.49 but it performed very well and looked great for hours! I wouldn’t call this ul...Read more

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7 people found this review helpful. Did you?

About reviewer (280 reviews)

Age44-55

SkinNormal, Fair, Not Sure

HairRed, Other, Other

EyesBrown

4.0
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from
Babs8455

4 years ago

This formula, over a matte primer, has become my “go to” Summer foundation. Classic Beige is as perfect a match as I think I could find. I apply it with a flocked silicone applicator and it lasts all ...Read more

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5 people found this review helpful. Did you?

About reviewer (1 reviews)

Age56 & Over

SkinNormal

HairBrunette

EyesBrown

5.0
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from
MsPsylocke

4 years ago

I have this in Porcelain about me I'm an NW20, cool undertones, green eyes, and very light silver hair. I honestly thought I would not like this. I was so wrong. Yes, the smell isn't great but the pro...Read more

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6 people found this review helpful. Did you?

About reviewer (1126 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesGreen

3.0
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from
dragodana

4 years ago

Hi! Good quality with low budget. But I haven't told you anything new. I like the scoop(?)/stick(?) applicator from the cap.1 of that is enough for the entire face.I advice you to put a little bit mor...Read more

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4 people found this review helpful. Did you?

About reviewer (217 reviews)

Age36-43

SkinNormal, Medium

HairBlack

EyesBrown

5.0
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from
IreneBeautyandMore

5 years ago

I never had the opportunity to try this foundation before and I wanted as it is really famous. I couldn't try the shade because of the actual situation but I chose the right one, Golden Beige. It has ...Read more

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5 people found this review helpful. Did you?

About reviewer (4 reviews)

Age44-55

SkinDry, Medium, Warm

HairBlack, Wavy, Fine

EyesBrown

5.0
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from
katharineb

5 years ago

Excellent medium coverage foundation. Beautiful quality, comparable to Estée Lauder Double Wear. I actually prefer this foundation to the EL. It took me a few purchases to find the right colour but it...Read more

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5 people found this review helpful. Did you?

About reviewer (49 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Cool

HairBlond, Wavy, Coarse

EyesBlue

4.0
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from
kyl77

5 years ago

I ordered four different shades of this foundation to try and find the right color. It was a bit of a layout of cash, but I reasoned if I found the perfect color it would save me money in the long run...Read more

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10 people found this review helpful. Did you?

About reviewer (734 reviews)

Age36-43

SkinSensitive, Fair, Neutral

HairRed, Wavy, Medium

EyesGreen

5.0
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from
pitsinelo

5 years ago

I see this being an everyday staple for me. I am combo so it works well with my skin the coverage is buildable and the foundation looks like skin. I recommend it for oily to combo maybe even for norma...Read more

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7 people found this review helpful. Did you?

About reviewer (5 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesBrown

2.0
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from
monray

5 years ago

Doesn’t go well on dry skin at all! :(

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7 people found this review helpful. Did you?

About reviewer (4 reviews)

Age25-29

SkinVery Dry, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown

2.0
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from
Snoozin85

5 years ago

After hearing so much about this foundation, I had to give it a try. I don't take a ton of photos, so I wasn't looking at it for the anti-flashback properties (and can't comment on if that actually wo...Read more

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5 people found this review helpful. Did you?

About reviewer (119 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Other, Other

EyesBlue

2.0
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from
citrinemalachite

5 years ago

The pros of thIs foundation are that it’s actually inexpensive unlike a lot of drugstore foundations and it has a decent shade range for being so cheap. The shade shell ivory is pretty good if you hav...Read more

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8 people found this review helpful. Did you?

About reviewer (22 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther

2.0
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from
PurpleDragonFly

5 years ago

I wanted a light liquid coverage. This is light and you can build on it. But that is it. It has a bad smell, reminds me of paint. I hate the lid with the spoon. I forget about it every time I open the...Read more

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6 people found this review helpful. Did you?

About reviewer (66 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen

3.0
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from
missbirdy

5 years ago

The foundation gives a nice buildable medium coverage. I find the formula easy to blend. It looks dewy on my skin and I need to powder it to keep oil at bay. The formula smells like paint which I fi...Read more

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4 people found this review helpful. Did you?

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Fair, Not Sure

HairBrown, Wavy, Fine

EyesBlue

5.0
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from
10amald3

5 years ago

Overall, I really like this product, and for the price, you can't beat this drugstore foundation!!! Pros: Great coverage- medium to buildable full coverage Lasts all day with no separation/cracking ...Read more

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8 people found this review helpful. Did you?

About reviewer (61 reviews)

Age25-29

SkinVery Dry, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesBrown

2.0
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from
adelina96

5 years ago

I purchased this foundation hoping it would be just as good as some of the make-up gurus make it seem, but it was just a big let down. The price point for this foundation was honestly good. It was ar...Read more

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5 people found this review helpful. Did you?

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrown, Wavy, Coarse

EyesBrown

2.0
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from
NippysMom

5 years ago

Not a big fan of this formula. I bought it because all the beauty guru videos claimed it was SOooo good. My skin is just a little on the oily side, but not oily enough that I have to have a setting po...Read more

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7 people found this review helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrunette

EyesBrown

3.0
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from
XxHxX

6 years ago

I love how this looks on the skin, very flawless and soft however....it doesn't wear well or for very long on me. it starts to breakup around my nose after a couple hours, which is odd since i have dr...Read more

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6 people found this review helpful. Did you?

About reviewer (203 reviews)

Age19-24

SkinDry, Fair, Not Sure

HairBlond, Other, Other

EyesBlue

3.0
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from
WendyfromCali

6 years ago

I was really hoping to like this one since you cannot beat the price of it, but unfortunately just like the NARS Natural Radiant Foundation, it easily rubs off when I rub my nose (which I apparently d...Read more

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5 people found this review helpful. Did you?

About reviewer (91 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown

4.0
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from
JustAriel94

6 years ago

I really like this foundation, good medium coverage and the shade I chose is close to my skin tone. If you have oily skin, you will need to set this foundation because it will crease, move, transfer, ...Read more

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5 people found this review helpful. Did you?

About reviewer (34 reviews)

Age19-24

SkinOily, Olive, Neutral

HairBrunette, Wavy, Coarse

EyesBrown

3.0
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from
ariadnahysteria

6 years ago

An ol' favorite. I love/hate this foundation. It doesn't have a pump but a weird plastic applicator thing, it stinks like paint while you are applying it (the smell doesn't last a lot tho), the covera...Read more

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5 people found this review helpful. Did you?

About reviewer (3 reviews)

Age25-29

SkinCombination, Fair-Medium

HairOther

EyesOther

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