71%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


5.0
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9 years ago

I found that if you use the toner with the matching brand developer, your results turn out great. I read that someone damaged their hair by using a 40 volume developer. It recommends that you only use...Read more

3 people found this review helpful. Did you?

About reviewer (1 reviews)

Age30-35

SkinOther, Medium

HairBlond

EyesGreen



2.0
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10 years ago

I used this (violet) 50/50 with regular 30vol cream developer. The lightning toner is not smoother, you have to mix it a lot with the developer (I'm told same thing happens w/ the blond brilliance bra...Read more

4 people found this review helpful. Did you?

About reviewer (20 reviews)

Age25-29

SkinOily, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
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10 years ago

It definitely worked...almost a little too well. I work at Sally's, and needed to do my roots, so I decided to try this. I have a lot of trouble with my naturally red tinted hair turning orange or yel...Read more

1 person found this review helpful. Did you?

About reviewer (19 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Cool

HairBlond, Wavy, Fine

EyesHazel


4.0
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11 years ago

I used this product in "ash" to get rid of brassy banding from my previous root touch-up. It's a really odd consistency, thus making it hard to squeeze out of the tube, but that's probably the only ne...Read more

1 person found this review helpful. Did you?

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Medium

HairOther

EyesBrown


4.0
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11 years ago

This was great for lifting my hair tone. I used a generic brand 40 and left it for exactly 20 minutes on my brown/black hair. I followed the directions exactly and used a foil technique to complete th...Read more

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About reviewer (1 reviews)

Age44-55

SkinDry, Medium Brown

HairBrunette

EyesBrown


2.0
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11 years ago

I got a box of this as a sample from my work and was planning on bleaching my hair anyway, so I figured I had might as well try it out. I regret that decision. Where to start? For one, you can only u...Read more

3 people found this review helpful. Did you?

About reviewer (33 reviews)

Age19-24

SkinDry, Fair, Warm

HairOther, Wavy, Coarse

EyesHazel


4.0
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11 years ago

I picked the violet toner, expecting it to just tone/neutralize my brassy brown hair- maybe lighten it a little bit. It looks blueish-purple as it comes out of the tube, and has a grainy texture- prob...Read more

1 person found this review helpful. Did you?

About reviewer (12 reviews)

Age36-43

SkinCombination, Other, Not Sure

HairBrunette, Curly, Medium

EyesBrown