Au Naturale cosmetics is both a brand & a cause, the line serving as physical evidence to the consumer that cleaner beauty is possible. The integrity of the line will never be compromised, as it is a pivotal piece in the company's greater political battle to demand stricter regulation of cosmetic products in the United States. In creating a line of vegan, organic, paraben free & ethical makeup, Au Naturale Cosmetics is opening consumer minds to the importance of transparency & generating demand for continued change.
