About the brand

Em Cosmetics was originally introduced in 2013 by Michelle Phan and L'Oreal, and was then acquired by Ipsy in 2015. Phan is a well-known social media influencer and beauty-blogger and her line of cosmetics was relaunched in April of 2017.

https://www.emcosmetics.com/

Overall rating
2.9
Created with Sketch.
38%
would repurchase
2.9
Created with Sketch.
Overall rating
38%
would repurchase

Latest Em Cosmetics Reviews

Infinite Lip Cloud Liquid Lipstick
5.0
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3 years ago

I have the shade "Vintage Rosewood" and I think this might be one of my favourite lipsticks.It's such a gorgeous muted mauve. The applicator feels really nice and the formula is thick & fluffy -...


BRUSH TIP / ILLUSTRATIVE EYELINER
3.0
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3 years ago

I've heard so many good things about this eyeliner, so I was really disappointed when I tried this. It's also possible that I got a messed up one. Keep in mind that I've stored the pen with the tip...

Micro-Fluff Sculpting Brow Cream
4.0
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3 years ago

I bought this after trying glossier boy brow (which I enjoyed but felt like the spoolie was too large and the formula a bit too wet and deposited too much product). This is a great alternative, as...

BRUSH TIP / ILLUSTRATIVE EYELINER
5.0
Created with Sketch.

3 years ago

I received this from an Ipsy subscription and I’m very glad I have this eyeliner. It is definitely a challenge to work with if you are not used to using liquid liner, but after a few years I’ve...

Heaven's Glow Radiant Veil Blush
4.0
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4 years ago

I've tried both shades Magic Hour (coral peachy pink) and Faded Clementine (orangey bronze). As the previous review mentions, I also feel that Magic Hour takes some time to build on my skintone. My...

Heaven's Glow Radiant Veil Blush
4.0
Created with Sketch.

4 years ago

I've tried both shades Magic Hour (coral peachy pink) and Faded Clementine (orangey bronze). As the previous review mentions, I also feel that Magic Hour takes some time to build on my skintone. My...

Fine Liner Brow Pencil
5.0
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4 years ago

This is a solid brow pencil. It’s a fine tip but it’s a bit oval shaped. I can get a nice find line on the tail of my brow and draw brush strokes in the front. It has a spoolie which is a must....

Fine Liner Brow Pencil
5.0
Created with Sketch.

4 years ago

This is a solid brow pencil. It’s a fine tip but it’s a bit oval shaped. I can get a nice find line on the tail of my brow and draw brush strokes in the front. It has a spoolie which is a must....

BRUSH TIP / ILLUSTRATIVE EYELINER
5.0
Created with Sketch.

4 years ago

I struggle with watery eyes and a lot of liners run on me. This one stays put. They have it in black and dark brown and I like them both. The brush is easy to use. I tried the felt tip version...

Heaven's Glow Radiant Veil Blush
3.0
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from

4 years ago

I was very excited to try this new product from Em Cosmetics, since there are many good reviews on her lip products and serum blushes. The sturdy compact looks very pretty, and I love the peachy...

Heaven's Glow Radiant Veil Blush
3.0
Created with Sketch.
from

4 years ago

I was very excited to try this new product from Em Cosmetics, since there are many good reviews on her lip products and serum blushes. The sturdy compact looks very pretty, and I love the peachy...

Divine skies Eyeshadow Palette
3.0
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from

4 years ago

I was very excited to try this new product from Em Cosmetics, since there are many good reviews on her lip products and serum blushes. The sturdy compact looks very pretty, but is very small (not...

Divine skies Eyeshadow Palette
3.0
Created with Sketch.
from

4 years ago

I was very excited to try this new product from Em Cosmetics, since there are many good reviews on her lip products and serum blushes. The sturdy compact looks very pretty, but is very small (not...

Infinite Lip Cloud Liquid Lipstick
5.0
Created with Sketch.

4 years ago

Easily one of my favourite products from the revamped EM Cosmetics line!! This product is supposed to be Michelle Phan's take on the liquid lipstick trend without the dryness. No, it isn't long...