About the brand

Since 1989, founders John Davis, a seasoned stylist, and Lotte Davis, a designer & entrepreneur, have combined their expertise to create clean, sustainable hair care before it was mainstream. John's focus has always been on using high quality ingredients to create products that perform. Lotte's design approach, inspired by simplicity and natural beauty, reinforced the clean formulas inside. With the belief that "giving back is the reward for our success", Lotte founded the charity One Girl Can in 2008, to create generational change for girls in Kenya.

https://us.ag.care

Overall rating
4.0
Created with Sketch.
76%
would repurchase
4.0
Created with Sketch.
Overall rating
76%
would repurchase

Latest AG Care Reviews


Curl Thrive Hydrating Conditioner
4.0
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3 months ago

AG Hair (also known as AG Care now) is an excellent Canadian based hair product company. I have used some of their other products over the years. My hair is quite dry and curly/wavy, and it is...

CURL REVIVE Curl Hydrating Shampoo
4.0
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3 months ago

AG Hair (also known as AG Care now) is a great Canadian based hairstyling brand. My hair is quite dry and curly/wavy, and is prone to frizz. I have used a lot of different hair products, but I...

Mousse Gel
2.0
Created with Sketch.

8 months ago

For context, I have medium/coarse 2c wave/curl pattern hair that is also medium/high in density so I'm always looking for a styler that is not too heavy to weigh down my already heavy hair and pull...

Mousse Gel
2.0
Created with Sketch.

8 months ago

For context, I have medium/coarse 2c wave/curl pattern hair that is also medium/high in density so I'm always looking for a styler that is not too heavy to weigh down my already heavy hair and pull...

Recoil Curl Activator
3.0
Created with Sketch.

2 years ago

This smells delicious! I may be a little too concerned with how my hair products smell but whatever. It is too heavy for my hair type unfortunately, when applied to wet hair it takes many hours...

Recoil Curl Activator
3.0
Created with Sketch.

2 years ago

This smells delicious! I may be a little too concerned with how my hair products smell but whatever. It is too heavy for my hair type unfortunately, when applied to wet hair it takes many hours...

AG Sterling Silver Toning Shampoo
1.0
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2 years ago

This was such a disaster for my hair. I get my hair toned/colored a dark grey. When I used this, it stripped the color after the first shampoo! My hair ended up turning into a slightly blond/grey...

Plastique Extreme Volumizer
5.0
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from

2 years ago

This is expensive (by my standards) but wonderful. It really works. I have very curly very fine (individually the strands are fragile and finer than most people's) but thick (lots of it). It's hard...

Plastique Extreme Volumizer
5.0
Created with Sketch.
from

2 years ago

This is expensive (by my standards) but wonderful. It really works. I have very curly very fine (individually the strands are fragile and finer than most people's) but thick (lots of it). It's hard...

Dry Shampoo
2.0
Created with Sketch.

2 years ago

Made my hair “feel” cleaner but my roots still looked greasy. I used the brunette version so I did appreciate that it didn’t come out like stark white spray paint on my dark hair like most dry...

Dry Shampoo
2.0
Created with Sketch.

2 years ago

Made my hair “feel” cleaner but my roots still looked greasy. I used the brunette version so I did appreciate that it didn’t come out like stark white spray paint on my dark hair like most dry...

Remedy
5.0
Created with Sketch.

3 years ago

No idea what the magic is that makes this product work so well but it is a fantastic leave in spray condition for me. The marketing focuses on natural ingredients and oils but I have no idea if...

Remedy
5.0
Created with Sketch.

3 years ago

No idea what the magic is that makes this product work so well but it is a fantastic leave in spray condition for me. The marketing focuses on natural ingredients and oils but I have no idea if...

Conditioning Mist
5.0
Created with Sketch.

3 years ago

This is amazing. The more I apply the better - when used less was less effective. Great heat protectant too