33%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


4.0
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8 years ago

Hair had orange/red/maroon tones that I wanted out. I used a golden brown permanent and it went totally red. Not my intention. So I picked this up, knowing these Demi's run dark. I left a little over ...Read more

1 person found this review helpful. Did you?

About reviewer (389 reviews)

Age36-43

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel



4.0
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11 years ago

It looks like I am the only one that likes this color. I have naturally dark brown hair but as I get older I started using medium brown dye as I thought dark brown looked too dark and unnatural. I ...Read more

4 people found this review helpful. Did you?

About reviewer (55 reviews)

Age44-55

SkinCombination

HairBrown

EyesBrown


1.0
Created with Sketch.

11 years ago

I forgot that this dies my hair too black - for the second time I have made a terrible mistake and hate it! Definitely get light brown or don't use this brand at all if want medium brown.

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About reviewer (1 reviews)

Age44-55

SkinOther, Fair

HairBrown

EyesHazel


3.0
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12 years ago

The color was too dark. It didn't look medium brown at all, it's definitely dark brown. I was a little embarrassed with the results. I've had my hair permanently dyed twice and both times ended up wit...Read more

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About reviewer (65 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBrown, Wavy, Medium

EyesBlue


1.0
Created with Sketch.

12 years ago

Used this yesterday, I've been having trouble keeping up with my medium brown hair without any brass, I love medium brown hair but it has been giving me more problems than when I was blonde, yesterday...Read more

1 person found this review helpful. Did you?

About reviewer (187 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


2.0
Created with Sketch.

12 years ago

I am very pleased with this purchase. I am very happy I read Natural Instinct reviews on MUA before I selected a color. Right now, I am growing out permanent color. My roots are about 3 1/2 inches and...Read more

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About reviewer (158 reviews)

Age30-35

SkinVery Dry, Fair, Warm

HairBrunette, Curly, Coarse

EyesHazel




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