95%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


5.0
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4 years ago

Update: After using for 30 years, they discontinued it. Unbelievable. Anyway, I've tried all of the other drabbing bleaches out there, and highly recommend, L'Oreal Super Blue at Sally's or...

About reviewer (409 reviews)

Age56 & Over

SkinVery Dry, Fair

HairBlond

EyesBrown



5.0
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from

7 years ago

I can't find this stuff anywhere. I love it and it appears to be discontinued. I have tried the powdered bleaching products from Sally's, but they are way too hard on my hair. Please help, has...

About reviewer (1 reviews)

Age56 & Over

SkinVery Dry, Medium

HairBlond

EyesBrown


5.0
Created with Sketch.

8 years ago

The best lightening kit bleach I have tried. Gentle on the hair and I have baby fine thin hair.

About reviewer (8 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlack

EyesBlue


5.0
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9 years ago

****I am naturally dark ash blonde. Using my method, I am able to obtain very pale yellow-y blonde hair.**** I've been all over the map with trying to find the most effective, least damaging way...

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther


5.0
Created with Sketch.

10 years ago

Wow this product is ridiculously good! So here is my hair background: Level 3-4 naturally, I bleached my hair last month ( it was back to it's normal color with a bit of medium golden brown dye...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesGreen


4.0
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10 years ago

I have been using this product for over a year since Born Blonde was discontinued and it gets me almost to my desired results. I use this with 2 activator packs and 40 cream volumizer. It's hard to...

About reviewer (20 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBlue


4.0
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10 years ago

It's pretty good i like it. It works with my black hair quickly. It's great for my roots. Only thing I don't like about it is it smells bad.Otherwise it's a great product.

About reviewer (4 reviews)

Age19-24

SkinVery Dry, Medium, Not Sure

HairBlond, Straight, Medium

EyesBrown


5.0
Created with Sketch.

11 years ago

This is a great lightener....I always mix mine with 40 volume CLEAR developer and 2 packets of the Clairol 7th Stahe lightening activator.....this is great if you're trying to go from a dark hair...

About reviewer (47 reviews)

Age30-35

SkinNormal, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesGreen


5.0
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from

11 years ago

Best on the scalp lightener available! The 7th Stage Double Drabber is the only one to use. This is my staple product for maintaining my platinum hair. It's such a shame they discontinued the...

About reviewer (18 reviews)

Age30-35

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


4.0
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12 years ago

This worked like a dream. I had level 7 auburn hair, almost to my waist, that I had been coloring with demi permanent colors over my natural blah blonde. I mixed up a batch of this stuff with 3...

About reviewer (24 reviews)

Age30-35

SkinDry, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

12 years ago

I've used the now discontinued Wella Creme oil bleach kit which was ultimately too gentle to get my hair to the pale yellow stage and Wella Wellite with 20 and 30 volume developer and it just...

About reviewer (20 reviews)

Age19-24

SkinCombination, Fair

HairRed

EyesBlue


3.0
Created with Sketch.

12 years ago

I have tried this product twice and am not sure what I am doing wrong. I want to achieve a light blond color but instead I'm getting a yellow orange color. I am new to this, but read so many great...

About reviewer (1 reviews)

Age36-43

SkinNormal, Fair-Medium, Not Sure

HairBlond, Straight, Fine

EyesBrown


5.0
Created with Sketch.

13 years ago

First I'd like to say that hair that is already dyed a dark color is hard to lift, obviously. I have stubborn black Asian hair, so this product was pretty amazing. A section of my hair is already...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


1.0
Created with Sketch.

13 years ago

AWFUL! This stuff not only utterly destroyed what integrity my hair had left, it didn't lift it AT ALL. I've been going through the process of lifting the dark pigment from my past dye jobs so...

About reviewer (5 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Neutral

HairOther, Straight, Medium

EyesHazel


5.0
Created with Sketch.

13 years ago

This is the best bleach I have used for my dark (level 2/3) hair. Everything else I have tried stops at orange, and even with 2nd bleaching I still get a fluorescent yellow. I have only left it...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBlond

EyesBrown


5.0
Created with Sketch.

14 years ago

I've tried every bleach known to humanity and this is the best. It lifted my dark blonde/light brown roots to a pale yellow/white in about ten minutes. Of course, roots lighten quickly, but this...

About reviewer (100 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

14 years ago

I used this product to take my dark auburn hair down. I recommend using a higher volume developer IF your hair is healthy enough to handle it. I also recommend using the maximum number of activator...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

15 years ago

I've always wanted really light blonde hair (level 10+) but naturally my hair is level 1-2 (very dark brown/almost black hair) i've tried many brands of bleach/lighteners, and NOTHING has come...

About reviewer (1 reviews)

Age19-24

SkinCombination, Other

HairOther

EyesBrown


3.0
Created with Sketch.

15 years ago

I was forced to switch to this after Born Blonde was discontinued. I really liked Born Blonde because it was a creamy color so you can actually see how far your hair has lightened. The first time...

About reviewer (174 reviews)

Age19-24

SkinNormal, Fair, Warm

HairBlond, Straight, Coarse

EyesGreen


5.0
Created with Sketch.
from

15 years ago

I agree with the previous poster; this is a great bleach. I have never used it for highlighting though, although it would be a great way to gently highlight any hair type. I was impressed with it....

About reviewer (69 reviews)

Age36-43

SkinCombination

HairBlond

EyesBlack




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