52%
would repurchase
3.1/5
package quality

price range

description

ingredients

Active: Octinoxate (1.9%), Titanium Dioxide (8.4%) Inactive: Water, Cyclomethicone, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, Dimethicone, Dimethicone/Vinyl Dimethicone Crossploymer, Dimethicone Copolyol, Bis-Butyldimethicone Polyglyceryl-3, Sorbitan Sesquiisostearate, Disteardimonium Hectorite, Sodium Glutamate, PEG/PPG-14/7 Dimethyl Ether, Sodium Hyaluronate, Aluminum Hydroxide, Aluminum Distearate, Triethoxycaprylylsilane, Polysilicone-2, Barium Sulfate, BHT, Alumina, Tocopherol, Phenoxyenthanol, Fragrance, Iron Oxides, Mica

Reviews

Reviews


3.0
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6 years ago

Bought this in I00 - palest of the Ivory shade series. Gets points for being pale enough for me without needing to be mixed with white foundation and is quite a neutral shade. I think the shades...

About reviewer (199 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Fine

EyesHazel



2.0
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8 years ago

Updated 11/6 The consistency of this foundation is baffling to me. It takes forever to dry and can be very streaky to apply. I run the gamut of oily to dry skin depending on weather and neither...

About reviewer (30 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


3.0
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9 years ago

this was ok. i have it in o20. it was my first foundation. its nice but nothing special

About reviewer (33 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBlack, Other, Other

EyesBrown


5.0
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9 years ago

This is a beautiful foundation that really does balance my skin. It keeps my oily t-zone looking matte and it keeps my dry cheeks looking soft and hydrated. I apply the Shiseido Translucent Loose...

About reviewer (279 reviews)

Age44-55

SkinCombination, Fair, Warm

HairBrunette, Straight, Fine

EyesBrown


3.0
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10 years ago

Mehhhh...I'm really torn about this foundation. I wanted so much to love it, but the best I can say is "it's alright." Very mediocre. First, the good: 1) One of the closest color matches I've...

About reviewer (1 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesGray


5.0
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10 years ago

I have mostly dry, acne prone skin with a few oily areas. This foundation is made for combination skin. It mattifies the oily areas and hydrates the dry areas. This is my go to foundation for...

About reviewer (20 reviews)

Age25-29

SkinDry, Fair-Medium

HairOther

EyesGreen


5.0
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10 years ago

I started using this foundation when I wanted to try a liquid instead of going back to powder. I have combo skin so I was thrilled when I discovered it helps mattify the oily areas and hydrate the...

About reviewer (11 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrown

EyesGreen


4.0
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from

11 years ago

This is the same review that I wrote on Shiseido's website. I suffered from acne for more than 15 years. I have sensitive skin, very large pores and deep acne scars around the T-zone. My cheeks...

About reviewer (44 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBlack

EyesOther


5.0
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11 years ago

I LOVE this foundation. I am very light skinned with yellow undertones and this is one of the only foundations I have found that perfectly matches me( I00 very light ivory). I could put this on in...

About reviewer (46 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Other, Fine

EyesGreen


5.0
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11 years ago

I tried this foundation today in the colour B20 natural light beige. They say the B is for pink undertone but I am a MAC NC25-27 and have no pinkiness whatsoever and this was great on my skin. Not...

About reviewer (52 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesHazel


5.0
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11 years ago

I've struggled with severe acne and therefor I've searched for years for a foundation that won't break me out or irritate my skin. My skin is extremely sensitive as well, so I had to try to find a...

About reviewer (2 reviews)

AgeUnder 18

SkinAcne-prone, Medium

HairBrown

EyesBrown


4.0
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11 years ago

First off, I am very wary of any foundation/bb cream/tinted moisturizer, because I have endured 2 years of terrible acne, and now that my skin is doing better, I don't want to screw it up. That...

About reviewer (28 reviews)

Age19-24

SkinDry, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
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11 years ago

I adore this foundation. I have been using it for a year now, it provides medium coverage and does not look cakey as liquid foundation sometimes can. It does not break me out and it evens out my...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBrown


4.0
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11 years ago

On the one hand, I love this foundation. On the other hand, I'm a slight bit frustrated by it. First, let me say that Shiseido has produced some excellent skincare and makeup products for...

About reviewer (45 reviews)

Age44-55

SkinCombination, Tan

HairBlack

EyesBrown


3.0
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from

11 years ago

i used this for years, partly because i had a perfect color match, and partly because it gives a nice finish. I am moving on though because despite the claim that it is oil absorbing, it's not. ...

About reviewer (6 reviews)

Age30-35

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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11 years ago

I recently went to a Shiseido warehouse and sale and got this foundation because of the sale price. I did not really have any expectations on the product. It was also my first time using any...

About reviewer (18 reviews)

Age25-29

SkinSensitive, Fair

HairBrown

EyesBrown


3.0
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12 years ago

Its marketed as a long lasting oil-free balancing foundation for normal to combo skin with anti-aging Hyaluronic Acid. It applies perfectly and quickly with moderate buildable coverage, no shimmer...

About reviewer (1684 reviews)

Age36-43

SkinSensitive, Fair, Warm

HairBlond, Wavy, Fine

EyesBlue


5.0
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from

12 years ago

this is my favorite foundation, perhaps HG? maybe I will find a better one in the future, but so far no other foundation has surpassed this in sheer awesomeness. I've been using this for the past...

About reviewer (2 reviews)

Age19-24

SkinOily, Tan, Not Sure

HairBlack, Other, Other

EyesBlack


4.0
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12 years ago

this felt very lightweight and like my own skin. does not oxidize(on me, at least) and a small amount can cover your whole face, so the bottle can last for a while :). downside is that it doesnt...

About reviewer (14 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


3.0
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from

12 years ago

I picked up I40 and it looks very orange on me... I wasn't aware of the letterings and I thought it was simply the number "140". In hindsight I probably should have picked something in the "O"...

About reviewer (50 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown