87%
would repurchase
3.3/5
package quality

price range

Reviews

Reviews


4.0
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7 years ago

have mixed thoughts a month ago I got two boxes of magenta for my 16 or 17 inch natural hair (no extensions) and it faded to a bright orange in two weeks, poor staying power, I had a...

About reviewer (448 reviews)

Age30-35

SkinNormal, Fair, Cool

HairRed, Wavy, Medium

EyesBlue



3.0
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11 years ago

I have mixed feelings about this product. I am a HUGE fan of the Magenta shade, but not a fan of the staying power. This will NOT work correctly on previously colored hair as I have tried it before...

About reviewer (46 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Other, Fine

EyesGreen


5.0
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12 years ago

i LOVE LOVE LOVE THIS PRODUCT. i bought the Hicolor Highlights in the RED shade. ive also tried the magenta... but anyways... my hair was a very deep maroony red when i tried this. i have...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairRed

EyesBrown


3.0
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13 years ago

I researched before I bought this. Reviews were positive and users claim it works on Asian hair when nothing else would. It was a disappointment. It did nothing to change my natural hair color...

About reviewer (82 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlack

EyesBrown


5.0
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from

14 years ago

Oh my gosh.... i bought this like 3 months ago so this is a pretty late review. :P anyways... i dyed my hair this light red color and i used garnier fructis hair dye. it did not show at all. there...

About reviewer (2 reviews)

AgeUnder 18

SkinNormal, Tan

HairBlack

EyesBrown


5.0
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18 years ago

I dyed my medium-dark brown hair with Hi-Color Soft Brown and it came out very nice. My hair is alot lighter without having to bleach it and I love the simplicity of the product. It doesn't look...

About reviewer (12 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBrown


5.0
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18 years ago

It takes my natural dark brown hair to the blondes as declared on the packaging without any bleaching at all. The tones aren't 100% brass-free but it does the job quite well and doesn't damage my...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal

HairBrunette

EyesHazel


5.0
Created with Sketch.

19 years ago

This stuff is awesome. I gave my friend who has medium brown hair, beautiful caramel highlights all over using a cap. I then dyed my near black hair a flamin' red and the results are phenominal. ...

About reviewer (188 reviews)

Age

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Wavy, Other

EyesBrown