80%
would repurchase
4.1/5
package quality

price range

Reviews

Reviews


5.0
Created with Sketch.

7 years ago

This took out BRIGHT red orange manic panic and left me w a nice medium mellow strawberry blonde. I didn't want to bleach as I know for a fact that for my hair dyes are much kinder. This uses 25...

About reviewer (389 reviews)

Age36-43

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel



4.0
Created with Sketch.

8 years ago

It's my first time using a L'oreal Superior Preference UL51 since I've colored my hair at the salon for many years as a blonde. Now, returning to my natural hair color, which is very dark brown...

About reviewer (1 reviews)

Age36-43

SkinDry, Olive, Neutral

HairBrunette, Straight, Medium

EyesBrown


1.0
Created with Sketch.

10 years ago

I recently made the mistake of using L'Oreal Preference Sun-Kissed Caramels, Hi-Lift Gold Brown Ul63, which claimed to add no brassiness, but turned my hair ORANGE with a touch of strawberry blonde...

About reviewer (5 reviews)

Age25-29

SkinCombination, Medium

HairBrunette

EyesGreen


4.0
Created with Sketch.

10 years ago

One thing I need to say first, is if you're one of those girls who reads the box and ignores the warnings (like I did), please rethink doing so. The box clearly says it is only meant to lighten...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBlond

EyesBlue


4.0
Created with Sketch.

10 years ago

I am asian with black hair and this worked to dye it a medium/ dark brown. I wouldnt say it looks ashy but it wasn't orangey either. It's more of a warm brown though, I'm sure if I had lighter hair...

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
Created with Sketch.

11 years ago

I used this to lift my light, reddish brown hair... In other words, I'm not really the intended user. I'm very happy with the results, though. My hair lifted quickly and is shockingly even. It even...

About reviewer (57 reviews)

Age19-24

SkinVery Dry, Fair, Cool

HairBrown, Straight, Medium

EyesHazel


4.0
Created with Sketch.

11 years ago

Used this today and was happy with it. My natural hair color is slightly darker than medium brown. The last time I colored my hair (in a color called Pure Dark Brown) was 8 weeks ago. This...

About reviewer (50 reviews)

Age44-55

SkinCombination, Fair-Medium, Cool

HairBrunette, Straight, Coarse

EyesHazel


3.0
Created with Sketch.

11 years ago

Pros: cleans up VERY easily both off skin and surfaces Cons: Did not work on my dark hair only worked on my roots and it was slight, I had 3 boxes, too 2 to color all my hair (long hair) still...

About reviewer (41 reviews)

Age19-24

SkinOther, Olive, Not Sure

HairBrown, Curly, Coarse

EyesBrown


5.0
Created with Sketch.

11 years ago

I usually have my hair colored at the salon, but due to time restraints and utter laziness, my jet black roots were out of control. At the salon they usually use a color called golden tobacco blond...

About reviewer (3 reviews)

Age36-43

SkinAcne-prone, Tan

HairBlack

EyesBlack


5.0
Created with Sketch.

12 years ago

This home hair coloring system is designed to lighten the darkest hair, without any brassiness and adding shine. The shade guide says that "UL51 is an icy brown shade with ash tones, which will...

About reviewer (399 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown