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2.5

20 reviews

30%
would repurchase
3.2/5
package quality

price range

Reviews

Reviews


3.0
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10 years ago

This is a great mineral foundation for drier skin types.It's the only one I've tried that doesn't dry out my skin. Applied with a flat top brush it looked really natural. I used a slightly...

About reviewer (25 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesBlue



2.0
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10 years ago

I just had some sample of this IT makeup and I wasn't impressed. I have slight hyperpigmentation and it doesn't cover anything. To me, this is a sheer coverage makeup. Too many layers will cause...

About reviewer (181 reviews)

Age25-29

SkinSensitive, Fair, Not Sure

HairBrown, Straight, Medium

EyesViolet


3.0
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11 years ago

I've been using this for a few months thinking it was okay. After looking at an old matte base in my drawer, and then reading some reviews on MU, I realized that the IT base has some kind of...

About reviewer (292 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBlond, Wavy, Medium

EyesBlue


2.0
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11 years ago

My review is based on samples I purchased of the IT base. The golden medium was a perfect match for me, but that's the only thing I liked about this foundation. It settled horribly into my...

About reviewer (67 reviews)

Age30-35

SkinAcne-prone, Tan, Warm

HairBrunette, Straight, Fine

EyesBrown


2.0
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11 years ago

Does not cover my acne marks, scars and blemishes!! Far too dry, enhances dry flakes!! This does nothing being a foundation, if you really have to cover!! Can't.understand that the company have...

About reviewer (222 reviews)

Age30-35

SkinAcne-prone, Fair, Cool

HairBrunette, Straight, Fine

EyesBrown


3.0
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12 years ago

I love that this gives a very, very natural look, just evens out your skin tone and complexion to give a "your skin but better" finish. Unfortunately it isn't very full coverage, so I really only...

About reviewer (25 reviews)

Age30-35

SkinCombination, Fair-Medium

HairOther

EyesBlue


5.0
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12 years ago

Wow! This stuff is amazing!!! I wanted a sheer mineral makeup...My skin sometimes looks 'old' and mineral makeup can look yucky on me because of my very very pale complexion. This goes on like a...

About reviewer (213 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesGreen


1.0
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12 years ago

No olive shades!!!!! Why the limited color selection? I do not know... This is not heavy coverage like the Intensive was either. The formula sounds good (like the old Intensive from years ago,...

About reviewer (82 reviews)

Age25-29

SkinAcne-prone, Olive, Neutral

HairBrunette, Wavy, Medium

EyesBrown


2.0
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12 years ago

If your skin is perfect and all you want a foundation to do is make the rest of your makeup last longer, this is a great choice for you; however, if you have even the slightest imperfection to...

About reviewer (14 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBlond, Other, Other

EyesGreen


4.0
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12 years ago

I never used the Intensive formula, so I cannot compare the new IT foundation to the old Intensive. I have always used Matte or Semi-Matte, and they worked great on me until my last order (a little...

About reviewer (48 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrown

EyesBlue


1.0
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from

12 years ago

Honestly Everyday Minerals has gone to the dogs. This is DEFINITELY not a subsutitue for the discontinued Intense formula. Also a lot of the goodies were also discontinued eg. Abbott's Perke Me...

About reviewer (778 reviews)

Age44-55

SkinDry, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesBrown


1.0
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12 years ago

HORRIBLE PRODUCT! The "it" formula does not come close to the discontinued intensive formula foundation. It offers little to medium coverage and a limit color selection. Yes, it advertises...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Olive, Warm

HairBlack, Wavy, Fine

EyesBrown


5.0
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12 years ago

Okay, I'm going to try and make this review as HELPFUL as possible to the others who will be reading it. First off, I was a huge fan of the matte base but I when the IT base came out I decided to...

About reviewer (5 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesGreen


1.0
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12 years ago

i used to love this product but now they screw me over one too many times with the color consistency. I don't blame them having the color off online because perhaps diff computer screens are diff...

About reviewer (25 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown


4.0
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12 years ago

I bought a sample of this in fairly light neutral, I am a medium light in BM foundation. I have been pleased so far. I would say it's a medium to full coverage.It has not accentuated any dry...

About reviewer (4 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesGreen


1.0
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12 years ago

Seriously, this is supposed to be a replacement for Intensive? Not even close. Epic fail for Everyday Minerals. First of all, the coverage sucks-yes it's buildable but it takes the right...

About reviewer (49 reviews)

Age36-43

SkinAcne-prone, Fair

HairBlond

EyesBlue


3.0
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12 years ago

For those who are looking for a replacement for EDM's Intensive base-----this sadly is not it. The coverage is medium, although it can be built up, but it's a tedious process. Also, the fact that...

About reviewer (121 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBrown, Wavy, Fine

EyesBrown


2.0
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12 years ago

I tried this when it firstncame out. After years if wearing Medium Beige Neutral in O. Glo I grabbed this in the same shade. I found it to be off in color. Slightly too yellow/dark. Also it is not...

About reviewer (13 reviews)

Age30-35

SkinAcne-prone, Olive

HairBrunette

EyesBrown


1.0
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12 years ago

After EDM discontinued their Intensive line I've been on the hunt for a replacement. I have rosacea and the Intensive did a good job of covering the moderate redness that I need to conceal. ...

About reviewer (8 reviews)

Age56 & Over

SkinVery Oily, Fair-Medium, Cool

HairOther, Wavy, Medium

EyesGreen


3.0
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12 years ago

This is the new base from EDM. It does not contain the new Lauroyl Lysine ingredient some people are having issues with. It is matte and buildable. It covers most everything except major blemishes....

About reviewer (211 reviews)

Age25-29

SkinOily, Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown