Natural Instincts Rich Color Creme in Rich Black #37

I have been coloring my hair black for many years using permanent dyes... As I am aging 49 lol.... I had began to notice some hair thinning and a lot of hair loss after coloring :( I also have...

Last night I tried Natural Instincts Creme in #37, Rich Black. I was so undeniably impressed! I'd tried some other Clairol "black" dye in the past (though the specific name of the sub-brand...

I have been using Natural Instincts #36 for a while now, and when I found that they made a more extreme black, #37, I just had to try it. The main difference between the "rich color creme"...