75%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


5.0
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11 years ago

Great everyday shade! I use this with Copperplate from MAC in my crease.The texture is very smooth. The price is high, but you get quite a lot eyeshadow. Unfortunately I hit the pan on this...

About reviewer (1 reviews)

Age25-29

SkinOther, Fair, Not Sure

HairBlond, Other, Other

EyesBlue



5.0
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12 years ago

I love this eyeshadow! I didn't really want to buy it at first because it seemed like too much money for a little thing of eyeshadow, but I read great reviews and the packaging is just TOO CUTE!...

About reviewer (10 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesHazel


5.0
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12 years ago

I'm not a big UD user. It's not that I dislike their products, it's that there's usually too much glitter/shimmer for my age. (It really does accentuate wrinkles, so enjoy them while you're young.)...

About reviewer (1212 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairBrown, Other, Medium

EyesBlue


3.0
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12 years ago

Colour: light mushroom taupe with VERY subtle shimmer. The application was super-easy, as the consistency of this shadow is worth every penny; very velvety and smooth, and a little goes a long...

About reviewer (54 reviews)

Age30-35

SkinOily, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesGray


1.0
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13 years ago

I love the NAME of this shadow, but the color payoff is something else. I have the Naked and Deluxe palettes, and 33 individual UD shadows and this is by far the worse color payoff of ANY of them...

About reviewer (86 reviews)

Age25-29

SkinNormal, Fair, Cool

HairBlond, Wavy, Fine

EyesBrown


5.0
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13 years ago

I love pairing this up with a darker taupe color in the crease. Actually, I combine this with Underground & Zero, which is my simple go-to look. Love this guy to death. I already have a small dig...

About reviewer (148 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Warm

HairBrown, Curly, Fine

EyesBrown


2.0
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13 years ago

One word - boring! Dirty champagne shade without the "taupe-sh" effect I love..

About reviewer (62 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairRed, Curly, Fine

EyesGreen


4.0
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13 years ago

Ruthless is a medium taupey shimmer. The color reminds me of a latte. It's very pretty and flattering, and IMHO it's a great neutral to have in your stash.

About reviewer (391 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairRed, Wavy, Medium

EyesBlue


4.0
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13 years ago

The main reason I bought this was the packaging which is quite possibly the cutest thing ever. The shadow itself is so silky, however the colour pay-off isn't as great as I expected. It's...

About reviewer (10 reviews)

AgeUnder 18

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Medium

EyesBlue


5.0
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13 years ago

I have not seen the appeal/been a fan of taupe in the past. Yet I chucked this in my shopping cart just to give it a chance, reading reviews that it was a nice taupe. The color looks kind of browny...

About reviewer (568 reviews)

Age19-24

SkinDry, Olive, Warm

HairBrown, Wavy, Fine

EyesGreen


5.0
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13 years ago

Wow, this is a beautiful shadow. The texture is buttery, soft and smooth. Reminds me of the texture of the old Chanel Shadowlights, which I loved. As far as the color goes, I'm loving it. On...

About reviewer (82 reviews)

Age

SkinOther, Other, Not Sure

HairBrown, Wavy, Fine

EyesOther


5.0
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13 years ago

This is such a great shimmery, pale, neutral taupe color that doesn't turn orange or pink on me like many shadows in this color range do. Despite the packaging, which I love incidentally, UD's...

About reviewer (61 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBlue


5.0
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14 years ago

Amazing nude taupe color. It is great for days I just want something on my lids that isn't difficult or dramatic. It stayed all day with a primer underneath and made my eyes just pop. Has shimmer,...

About reviewer (719 reviews)

Age30-35

SkinNormal, Medium, Cool

HairBlond, Straight, Fine

EyesHazel


5.0
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14 years ago

The first two words that pop in my head are "unique" and "perfect." This is such a pretty shade. It's a cool-toned, sandy beige that is actually really versatile. You can wear it all over the lid...

About reviewer (299 reviews)

Age25-29

SkinDry, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBrown


2.0
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14 years ago

I used to love this. Then I don't know what happened. It just doesn't look good on me anymore. It doesn't really show up unless I pack it over a dark base. It's a shame because it's so pretty in...

About reviewer (173 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrown, Other, Other

EyesBlue


5.0
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14 years ago

I love the Deluxe line, even if they are a bit more expensive. Ruthless is a great basic shade, not too much shimmer or glitter for use as a highlight or lid shade. A great staple product. And...

About reviewer (383 reviews)

Age25-29

SkinVery Oily, Tan, Warm

HairBlack, Other, Medium

EyesBlack


5.0
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14 years ago

The reviewer below described this color as what coffee looks like with a lot of cream in it, and I couldn’t think of a better way to describe it! It does have shimmer in it, but it’s subtle in my...

About reviewer (49 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesBrown


5.0
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14 years ago

Urban Decay describes Ruthless as "pale sandy taupe shimmer" which I find very appropriate. This is a nice nude shade that barely shows on my pale complexion. It's an all around color that I either...

About reviewer (225 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


4.0
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14 years ago

I'm a NC15 (or lighter) with light blonde hair and blue eyes, and I really love Ruthless for when I want a nude wash with a little shimmer. (When I go matte, I use UD Foxy.) Like all the deluxe...

About reviewer (11 reviews)

Age30-35

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


2.0
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14 years ago

I debated for a few weeks about buying this eyeshadow after hearing some raves about it by certain youtubers. After deciding to skip it because I found it so similar to a shadow by Shu Uemura I...

About reviewer (31 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesGreen




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