79%
would repurchase
4.1/5
package quality

price range

Reviews

Reviews


3.0
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6 years ago

I have read the other reviews with interest. I think reds appear as different shades on different people. To me, Alarm is not a true red. It is a bit bright for my tastes and has too much pinky...

About reviewer (201 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBrown

EyesGreen



3.0
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7 years ago

i buy this bec it said to be the dupe for Mac Russian Red but Russian red are more true blue base red compare to this alarm. this shade in my lip come out looking cheap and i have usd 2 lipstick...

About reviewer (45 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlack, Straight, Fine

EyesBlack


4.0
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8 years ago

I bought this lipstick about a year ago, I definitely don't use it much (not an every day colour) but I would still say it has lasted me a long time. The formula is great, very pigmented but...

About reviewer (4 reviews)

Age19-24

SkinOily, Olive, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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9 years ago

I had bought this ages ago but never used it because I thought it was too bold and bright. But lately I've been trying out more bold lipsticks and discovered this in my make-up stash to my delight!...

About reviewer (9 reviews)

Age25-29

SkinCombination, Olive, Warm

HairBlack, Curly, Medium

EyesBlack


4.0
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10 years ago

I really dont think this shade is a true red -- there is some pink going on in there that kinda turns me off, especially since i was hoping for a true red. However, i must say that the smooth,...

About reviewer (73 reviews)

Age30-35

SkinNormal, Olive

HairBrunette

EyesGreen


4.0
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10 years ago

I looooove this lipstick! It is the most beautiful sexy, classy red. Not too bright or dark, not too orange or too blue - just as it should be. I think it would work for every skintone. I'm very...

About reviewer (62 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairRed, Curly, Fine

EyesGreen


5.0
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10 years ago

This is value for your money. A great red shade that can be weared in daytime. Beautiful velvety finish and moisturizing lasts only if you do not eat or drink but for 4 pounds it's a great deal!

About reviewer (99 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrown, Straight, Medium

EyesHazel


4.0
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10 years ago

This is generally an average lipstick. Nice pigmentation. I couldn't really stand the scent in it but it was odourless, I would reconsider repurchasing. Also, in Australia, it's around $10 per tube...

About reviewer (6 reviews)

AgeUnder 18

SkinDry, Medium, Warm

HairBlack, Other, Other

EyesBrown


5.0
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11 years ago

A solid red lipstick. Lasts over 5+ hours for me, and appears as a pure, true red. It's rather opaque, but I'd imagine your natural lip color will have some effect on how it appears on your lips....

About reviewer (51 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairRed, Wavy, Medium

EyesGreen


3.0
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11 years ago

Hmm...I don't really know what to think of this lipstick. Not the worst on the market but for some reason I just didn't like it! First of all, the color...looks red. To me it looks more like a...

About reviewer (10 reviews)

Age25-29

SkinOily, Dark

HairBrown

EyesBrown


4.0
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11 years ago

Pros: -pretty cheap -smooth -long-lasting when it comes to the amount in the tube (bought it 6 months ago, use it every day, haven't used the 2/3 of the amount) Cons: -doesn't last...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrunette, Relaxed, Fine

EyesGreen


3.0
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11 years ago

Pros: Good colour payoff. Lasts longer than an average lipstick. Nice smell. Cons: A little dark, not quite a modern red and more of a classic red. Slightly drying. Stains a little too.

About reviewer (23 reviews)

AgeUnder 18

SkinDry, Fair, Not Sure

HairBrunette, Wavy, Medium

EyesHazel


5.0
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12 years ago

Perfect cool red. The best formula and colour for drugstore. Love Rimmel.

About reviewer (635 reviews)

Age19-24

SkinSensitive, Medium, Not Sure

HairOther, Other, Other

EyesBrown


5.0
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12 years ago

I was looking for a bright red lipstick, and at Shoppers, all rimmel products were on sale for 2/$7 (yay!). I got a red lipgloss as well. I'm not gonna lie – I'm obsessed with red lipstick. I have...

About reviewer (13 reviews)

AgeUnder 18

SkinCombination, Tan, Warm

HairBrown, Wavy, Other

EyesBrown


3.0
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12 years ago

Compliments:). I was wearing this, mascara, bronzer to contour, blackbrown pencil for my black brows and Chanel PL B10 ( I now have no troubles in application and like it more ). No one has said...

About reviewer (113 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlack, Curly, Other

EyesBlack


5.0
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12 years ago

Rimmel Alarm is my first red lipstick and has inspired me to write my first review. I am often very disappointed when I purchase make up on impulse at the supermarket - and consequently I had no...

About reviewer (38 reviews)

Age44-55

SkinCombination, Olive, Warm

HairBrown, Kinky, Medium

EyesBrown


3.0
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12 years ago

I liked the color... goes on well.. no feathering... nice fire engine red... but I didnt like the scent of the lipstick at all... if not for the smell .. I would continue using it.. The color is...

About reviewer (284 reviews)

Age36-43

SkinCombination, Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


4.0
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12 years ago

Super pigmented and lasts long. It's a semi-matte finish. Suits my medium/olive skin tone. Best worn with minimal eye makeup and perfect foundation, because this is the kind of red lipstick that...

About reviewer (5 reviews)

Age25-29

SkinAcne-prone, Olive, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
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12 years ago

This is the perfect shade of red for my cool, pale skin. I feel so glamourous when I put it on. Fantastic staying power and feels so creamy and buttery,

About reviewer (2 reviews)

Age19-24

SkinOily, Fair

HairBlond

EyesGreen


5.0
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12 years ago

This was $5. FIVE DOLLARS. I stood in the store for almost half an hour trying to choose between this and Jet Set Red. I might just go back and buy both because FIVE DOLLARS! <3 I lost my MAC...

About reviewer (16 reviews)

Age25-29

SkinCombination, Fair

HairBlack

EyesBrown




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