80%
would repurchase
4.1/5
package quality

price range

description

ingredients

Water), Cera Alba (Beeswax) (Beeswax), Beeswax (Apis Mellifera), PEG 75, Manihot Utilissima (Tapioca) Starch, Ammonium Acrylate/Acrylamide Copolymer, Glyceryl Stearate, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Carnauba), Stearic Acid, Palmitic Acid, Triethanolamine, Phenoxyethanol, Propylene Glycol, Methylparaben, Amino Methyl Propanol, Xanthan Gum, Hydroxyethylcellulose, Ethylparaben, Sodium Lauryl Sulfate, Panthenol, Potassium Sorbate, Propylparaben, EDTA (Ethylenediamine-Tetra-Acetic Acid), May Contain (+/-):, CI 77499 (Iron oxides), CI 77492 (Iron Oxide Yellow) (Iron oxides), CI 77491 (Iron Oxides) (Iron oxides)

Reviews

Reviews


2.0
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6 years ago

For the first two weeks, it was a wonderful mascara. The packaging is gorgeous and very well made. Lots of high-end brands should take inspiration from it. The mascara had a perfect...

About reviewer (743 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesHazel



5.0
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6 years ago

This is one of the best mascara's I've ever tried and I have bought three tubes of this already, and I have another two as backup. I always pick this up at Walgreens as they have BOGO 50% off with...

About reviewer (2 reviews)

Age19-24

SkinSensitive, Fair

HairBrunette

EyesBrown


4.0
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7 years ago

This is an early review, after only having used this mascara twice. But when it comes to mascaras, more often than not I know at once if they'll work out or not, so I feel like that's okay. The...

About reviewer (429 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairRed, Curly, Medium

EyesBlue


5.0
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from

7 years ago

I LOVE this mascara. LOVE it! My Blinc had gotten too dry to use properly and I needed something to get me through the day. I stopped in Walgreen's, planning to get Great Lash (which comes...

About reviewer (826 reviews)

Age44-55

SkinOily, Olive, Warm

HairRed, Curly, Coarse

EyesGreen


5.0
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7 years ago

Hands down my favorite drugstore mascara, probably my favorite mascara in any price point. It never flakes or smears or runs, and it holds a curl all day. It never really clumps, and it never...

About reviewer (74 reviews)

Age25-29

SkinOther, Fair, Not Sure

HairRed, Other, Other

EyesBlue


4.0
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8 years ago

Although the packaging seems to have changed since the pic was posted here, this is still a very serviceable, affordable mascara. It does not clump, but then again, it really doesn't build up...

About reviewer (27 reviews)

Age44-55

SkinVery Dry, Fair, Neutral

HairBlond, Curly, Fine

EyesBlue


5.0
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9 years ago

I have tried every mascara in the drug store and nothing compares to this! It gives you amazing long separated lashes with no clumps! Seriously this is the only mascara I've found that doesn't...

About reviewer (42 reviews)

AgeUnder 18

SkinOily, Medium

HairBrown

EyesBrown


3.0
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10 years ago

This doesn't smudge, clump or flake on me. It doesn't add any length, either. Definitely not a repurchase.

About reviewer (209 reviews)

Age56 & Over

SkinOily, Fair, Neutral

HairBrunette, Straight, Fine

EyesHazel


5.0
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from

10 years ago

I have very short, straight lashes and when I curl my lashes and use this mascara, beautiful things happen. I'm not entirely sure if that formula is already waterproof because on the packaging of...

About reviewer (14 reviews)

Age19-24

SkinDry, Tan, Warm

HairBlack, Wavy, Other

EyesBlack


5.0
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10 years ago

I have medium-length, stick-straight eyelashes. I'm always on the hunt for a mascara that will get my lashes out there! I stumbled on this gem at Target a few years ago. This mascara does wonders...

About reviewer (6 reviews)

Age19-24

SkinOily, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


3.0
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10 years ago

I got this from work and didn't know anything about it but decided to give it a try since my current mascara was getting old. This is a truly lovely mascara for everyday use. The brush is rubber...

About reviewer (46 reviews)

Age25-29

SkinOily, Fair, Cool

HairBrunette, Other, Other

EyesGray


5.0
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11 years ago

One of my two HG mascaras. Lengthens beautifully without clumping - looks really natural. I tend to use this in the day time and my Benefit They're Real for nights out as Benefit thickens (and can...

About reviewer (8 reviews)

Age19-24

SkinOther, Fair, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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11 years ago

I got this as a tester size with an eyeshadow set I was given as a gift and was a bit dubious about using it because of the brush. It's one of those plastic, hedgehog looking ones which looks like...

About reviewer (694 reviews)

Age30-35

SkinSensitive, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesGreen


3.0
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11 years ago

I was very attracted to the brush and the packaging. It comes in a rust gold tube and the brush is one of those thin plastic ones; reminiscent of the Cover Girl LashExact which really helps me to...

About reviewer (97 reviews)

Age25-29

SkinNormal, Olive, Neutral

HairBlack, Straight, Fine

EyesBrown


4.0
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11 years ago

This mascara gives incredible length however for me I only require volume as I have quite long lashes to start with - this makes them touch my eyebrows! I will rate it highly though as it...

About reviewer (500 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBrunette, Wavy, Fine

EyesHazel


5.0
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11 years ago

I love this mascara! I have thin, short, blonde eyelashes, but I don't like the look of a thickening mascara because it emphasizes the shortness of my lashes, and all of the ones I have bought end...

About reviewer (16 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Cool

HairBlond, Curly, Fine

EyesGreen


4.0
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12 years ago

I've had this for about 1 week now. I normally don't like to purchase high end pricey mascara. Lately I've been getting frustrated with clumpy gooey drug store brands. Luckily I found this. It...

About reviewer (94 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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12 years ago

This mascara is fabulous it makes my small lashes look a lot bigger! Dosent clump or flake or run. Its amazing and the price is also a plus. Its also hypo allergenic. Must try this!

About reviewer (18 reviews)

Age30-35

SkinNormal, Medium

HairBrown

EyesBrown


4.0
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12 years ago

It does exactly what it says, LENGTH, not volume, not seperation, ONLY FOR LENGTH. So because of this I normally use one that seperates lashes well then this one after it to give my lashes more...

About reviewer (35 reviews)

AgeUnder 18

SkinOily, Tan

HairBrunette

EyesBrown


4.0
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12 years ago

This is a great daytime mascara. Very buildable, great texture, doesn't weigh your lashes down or make them feel cripsy (which i hate). The brush is my favorite part, it separates and lengthens...

About reviewer (79 reviews)

Age25-29

SkinCombination, Medium, Neutral

HairBlack, Straight, Medium

EyesBrown




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